Alexandra PaiseDesign + Art Direction
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©2025 Alexandra Paise

Project:
Identity System — Leeds Beckett University

Client:
Leeds Beckett University

Scope:
Identity System
Art Direction
Brand Guidelines
Brand Assets
Design
Animation
Print
Signage
Merchandise
Editing
Copywriting
Strategy:
Leeds Beckett University

Web:
UNRVLD

Photography:
Justin Slee
Adrian Lambert
Tracey Welch Following the development of a new strategic framework, Leeds Beckett University required a new, impactful visual identity. The identity system was built upon some existing elements to retain brand recognition. 

By introducing a a bold new colour palette, changing the approach to typography, photography and sub-branding for its numerous schools, research centres and services, the new identity quickly helped raise its profile and underpin its reputation, voice and values as an anchor institution for Leeds and the wider region.

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